you need a website
You may be asking yourself if you really need a
website. Letís look at the facts.
Today, in the information age, people expect you
to have a website that makes information about your business readily
available. According to Internet Retailer magazine, 83
percent of customers research
the company, product or service online before they make a purchase
decision. Yet one out of two small businesses is not online.
The main reasons for having your own website are
* Establish your
* Attract new customers/buyers/fans
* Control your brandís reputation
Many people think this can be accomplished with a
Facebook page or a third-party website placement, but they are missing
Verisign and Merrill Research conducted a global
survey (Benefits And Barriers Of Bringing A Small Business Online) of
1,050 small businesses about their online experiences. It was discovered
that most businesses understood the importance of having a website. They
also found that 82 percent of small businesses with an online presence
would recommend investing in a website, yet many decide to have a social
media listing instead.
For selling online, many businesses use
third-party websites ó like Amazon.com, Etsy, Shopify or eBay,
instead of setting up their own online shop. Why? Primarily because
these sites and social media platforms offer a somewhat simple,
template-based way to get a business listed. Additionally, a majority of
people believe they lack the technical skills needed to create a
website. Other obstacles include cost, support, time and security.
Site ownership puts you in control
Those who choose not to provide a website are
missing out on the true value. Your website is yours ó yours to control
the content, yours to control what you sell, yours to grow your business
and yours to keep competitors at bay. You don't have to worry about
someone changing the rules of what you can or cannot present to your
siteís visitors. (Social media and third-party websites have "terms of
use" that are notorious for frequent and awkward changes.)
The value of your own website with a unique domain
name is more significant that many think. Businesses that engage
with customers online can grow 40 percent faster. Yet more than half of
small businesses donít have a website. This represents another
competitive opportunity for you.
Many business owners donít realize that today
there are plenty of affordable and effective ways to make a website.
There are free, easy-to-use tools and paid platforms.